There were two things. Number one was this can be something. Again, I'm not a great believer in technology companies as investments because I've watched so many people invested, especially in hardware. Hardware companies, they're like fruit flies. They have very short lives. And to build an enduring technology company, one that lasts over 10 years, that's a huge deal. You can be a Zenith in year three or four and you can be gone, absolutely gone off the face of the planet in year five or six. So I was acutely aware of this as well, but Goldman Sachs had written some paper where they said, "On average we think that SAS, business in the enterprise space, are going to keep their customers on average 17 years." How they knew this when SAS just started, I have no idea. But that number stuck in my head and I thought, "Wow, we still have our original customers, so that's right."